About the Brand
Tissli is a cultural-luxury bag brand that brings the timeless artistry of Rajasthan to the international stage. Each bag is handcrafted from rug-inspired designs, carrying stories of heritage, craftsmanship, and empowerment. With its launch as an international label, Tissli represents the perfect blend of tradition and modern elegance, made for global audiences who value authenticity and conscious fashion.
The brand stands for authenticity, sustainability, and premium quality, creating designs that blend artisanal techniques with modern functionality. By working closely with women artisans, Tissli not only preserves the cultural legacy of handmade craft but also provides opportunities for economic independence and growth.
The Problem
Building Tissli was not just about designing bags—it was about creating a global luxury-ready brand. The challenge was to:
Translate Indian heritage into a modern international identity.
Create a premium yet culturally rooted design language.
Highlight sustainability and women empowerment in a global context.
The Objective
Build a strong brand identity for global positioning.
Communicate Tissli’s mission of empowering women artisans.
Deliver a consistent premium customer experience across all touchpoints.
Showcase heritage as luxury on an international platform.
Our Approach
At Tatwansh, we approached Tissli with the vision of shaping a timeless and global brand. Our strategy focused on blending Rajasthani heritage with contemporary design, ensuring every touchpoint — from branding to digital presence — reflected consistency, storytelling, and international standards.
1. Brand Identity & Logo
For Tissli, we created a brand identity that feels authentic and global at the same time. The logo and visuals are inspired by the patterns of Rajasthani rugs, bringing in a touch of heritage, while the clean modern style makes it suitable for today’s international market.
The color palette blends earthy neutrals with deep greens and bold accents, symbolizing culture, strength, and global confidence. This balance of soft and strong tones gives the brand a premium yet approachable feel.
2. Social Media Campaigns
From everyday storytelling to seasonal highlights, we built a social media presence that feels both engaging and aspirational. Posts, carousels, and reels highlighted Tissli’s craftsmanship, culture, and modern lifestyle appeal. Each campaign was designed to connect the brand with a global audience while keeping its roots authentic.
3. Catalogue & Brand Manual
We designed a detailed catalogue and brand manual to keep every touchpoint consistent and premium. While the catalogue showcases Tissli’s products through clean layouts and storytelling, the manual ensures that the brand’s cultural essence and design standards are preserved across all platforms.
4. Website Design
We built a premium e-commerce website that positions Tissli for an international audience. The design blends elegance with functionality — making it easy for buyers to explore collections, understand the brand story, and shop seamlessly across devices.
5. Packaging Design
We brought Tissli’s packaging to life through 3D design, creating realistic visuals that captured the brand’s luxury feel. Every detail; from textures to finishes; showcase how the packaging would look and feel in the real world. This approach not only highlighted the premium unboxing experience but also gave flexibility to visualize multiple design options before production.
6. CGI & 3D Bags
To showcase Tissli’s products with a premium edge, we created realistic CGI and 3D renders of the bags. These visuals highlighted textures, craftsmanship, and finishes in stunning detail, allowing the brand to present its collection in multiple styles and settings without physical shoots. From hero renders to lifestyle scenes and close-up details, 3D design made the bags look aspirational and ready for an international audience.
The Impact
Tissli launched as an international luxury cultural brand.
Social campaigns built strong engagement & recognition.
Packaging & catalogue enhanced premium customer experience.
Women artisans gained visibility through storytelling.
Tatwansh shaped a global-ready brand from scratch.
Bags CGI Reel
CGI Advertisement for Tissli Bags Range Reveal
CGI Advertisement for Tissli Bags Range Reveal
A high-concept CGI advertisement showcasing the Tissli bags range through oversized bag visuals placed on highway billboards. The project combined 3D design, compositing, and product-focused storytelling to create a bold, eye-catching reveal with surreal scale and visual impact.
Conclusion
Through design, storytelling, and strategy, Tatwansh transformed Tissli from an idea into an international luxury brand. Today, Tissli proves that heritage, when crafted with vision, can inspire global style.
Client's Review
“Working with Tatwansh for building the Tissli brand has been an incredible journey. From logo design to packaging, CGI visuals, and digital campaigns, the team understood our vision deeply and translated it into a premium global identity. Their creativity, attention to detail, and consistency helped us present Tissli as more than just a bag brand it became a story of heritage and luxury. We are truly proud of how far the brand has come with their support.”
Diksha Gupta
CEO, Tissli