In the fast-moving world of B2B SaaS, it’s not enough to just have a great product, you also need to explain it clearly. That’s where explainer videos can help. These short, visual stories make complex features easy to understand and help build engagement, trust, and better customer retention.
To make your search easier, we’ve put together a list of the Top 7 Marketing Agencies in India that are great at creating B2B SaaS explainer videos, starting with the highly recommended Tatwansh Digital.
Top 7 Marketing Agencies for B2B SaaS Explainer Videos in India
1. Tatwansh Digital (Jaipur)
Tatwansh Digital is a creative agency based in Jaipur, known for making eye-catching explainer videos that actually work. They help B2B SaaS companies break down complex features and connect with their audience in a clear, engaging way.
Whether you need to explain a tricky product feature or give your pitch deck a visual boost with clean UI/UX design, Tatwansh knows how to turn your product into a story people enjoy and remember.
Why Tatwansh Stands Out
Strategy-Led Process:
Every project starts with understanding your SaaS product’s USP, pain points, user flows, and growth goals.
In-House Expertise:
From scriptwriting and voiceovers to design, animation, and sound, Tatwansh handles everything under one roof.
Specialized in SaaS:
Deep experience working with B2B platforms, CRM tools, dashboards, FinTech, EdTech, and SaaS onboarding flows.
Clear & Collaborative Workflow:
Transparent timelines, regular check-ins, and quick iteration cycles ensure on-time delivery and client satisfaction.
Creative Capabilities
2D & 3D Explainer Videos
UI/UX Animation
Product Feature Walkthroughs
Motion Graphics & Logo Animation
Script-to-Screen Video Production
Tools: Blender, After Effects, Unreal Engine, DaVinci Resolve, Adobe Suite
Results Tatwansh Delivers
+40% boost in demo requests and signups
Enhanced clarity in onboarding experiences
Sharper investor & sales pitches
Stronger visual identity for SaaS brands
From SaaS startups to scale-ups, Tatwansh helps brands communicate better — with videos that explain, engage, and convert.
2. Broadcast2World, Gurgaon
Known for whiteboard and animated explainers, Broadcast2World simplifies communication for SaaS, healthcare, and education companies. Their storytelling approach adds emotion and clarity to complex ideas.
Their strength lies in storytelling that connects emotionally while maintaining clarity, making them ideal for companies focusing on brand-building and education.
3. What a Story, Hyderabad
Focused on high-converting explainer videos, What a Story helps SaaS startups attract funding and users. Their creative blend of animation and scripting works great for onboarding and email campaigns.
Their bold, colorful animation style makes them a favorite among companies seeking strong visual impact.
4. MotionGility, Indore
Specializing in SaaS explainers, MotionGility offers multilingual voiceovers, strong scripting, and clean animation — ideal for landing pages and feature launches.
They also provide marketing strategy integration, ensuring the videos fit seamlessly into lead-generation funnels, landing pages, and app onboarding journeys.
5. Toolbox Studio, Pune
With a background in traditional filmmaking, Toolbox brings cinematic polish to SaaS content. Their explainers offer premium visuals and strategic messaging, great for product launches and global markets.
Their team combines film-grade visual techniques with animation, offering explainer videos that feel premium and resonate with enterprise audience
6. Webdew, Chandigarh
A certified HubSpot partner, Webdew creates explainer videos that align with inbound marketing strategies — boosting SEO, leads, and conversion.
Their videos work seamlessly across funnels, landing pages, and digital campaigns for SaaS lead generation.
7. Studiotale, Bangalore
Studiotale delivers clean, minimal, and brand-aligned videos that simplify feature explanations and create smooth user onboarding journeys.
They focus on clarity and simplicity, ensuring complex SaaS features are easily digestible for users, which is ideal for tech startups and mobile-first products.
The Power of Explainer Videos in B2B SaaS Business
SaaS products solve real problems — but explaining how they work can be a challenge. That’s why explainer videos are not just useful, they’re essential for SaaS companies trying to grow faster, smarter, and more memorably.
• They Bridge the Understanding Gap :
In just 60–90 seconds, explainer videos make your product’s core value crystal clear — helping potential customers say “yes” faster.
• Ideal for the Modern Buyer Journey :
Buyers today prefer video over long docs. Videos work perfectly across websites, ads, sales decks, and email campaigns.
• Multi-Use, High-Impact:
One good video can fuel your website, LinkedIn, pitch meetings, onboarding flows, and even paid ads.
• Humanizes Tech Products:
Explainers use motion, voice, and storytelling to make tech feel relatable — giving your brand a human touch.
• Proven Performance:
80% more conversions on pages with videos.
95% retention of messages delivered via video.
53x better ranking potential on Google.
Why SaaS Brands Need Explainer Videos
To make it visual and easy to digest, here’s a circular infographic showcasing five core reasons why explainer videos are essential in SaaS growth:
• Simplifies Complexity
• Boosts Conversions
• Enhances Retention
• Improves Onboarding
• Strengthens Brand Trust
Conclusion
SaaS brands thrive on clarity. With attention spans shrinking and competition rising, the difference between a bounce and a conversion often lies in how you tell your product story.
If you’re serious about scaling your B2B SaaS brand, it’s time to invest in a strategic explainer video — and Tatwansh Digital is the creative team to make that happen.
